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Home > Projects > Auchan Mall

Auchan Mall

Shopping mall acoustic correction Shanghai

Project category :
Retail & Commercial (F&B)
Year of completion :
2018
Area :
80 000 sqm
Value :
N/A
Location :
Shanghai and Jiaxing, China
Client :
Immochan
Partners :
ID WAD

As a leading mixed-use real estate developer managing over 400 shopping centers worldwide, Ceetrus (formerly Immochan) places strong emphasis on user experience and community spaces. When they launched two new shopping malls in Shanghai and Jiaxing, their priority was clear: design shared areas that would encourage social interaction — without the discomfort caused by excessive noise. The food court and children’s play area, two particularly high-traffic zones, posed a major acoustic challenge. These open environments are naturally prone to reverberation, overlapping conversations, and the infamous “hubbub effect” — all of which can impact the quality of experience for shoppers and families.

Our mission was to ensure acoustic comfort while maintaining the intended interior design. Collaborating closely with the project team, we carefully adjusted the acoustic performance of finishing materials in the food court and kids’ zone. We focused on speech intelligibility, reverberation control, and noise propagation management, recommending materials that would seamlessly integrate into the architectural vision. Our approach aimed to deliver an environment that’s as pleasant to hear as it is to look at — all while handling the acoustic complexity of busy retail areas.

Ceetrus successfully transformed their public spaces into areas of calm and connection. Parents can now enjoy watching their children play without being overwhelmed by noise, and food court visitors can have clear conversations while enjoying their meals — even at peak times. By placing acoustics at the heart of the retail experience design, Ceetrus elevated the quality of its malls and reinforced its commitment to user well-being.

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