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Home > Projects > Tsubo Store

Tsubo Store

Retail store acoustic correction Shanghai

Project category :
Retail & Commercial (F&B)
Year of completion :
2021
Area :
400 sqm
Value :
N/A
Location :
Shanghai, China
Client :
Tsubo
Partners :
French House

The TSUBO Flagship Store posed a unique set of challenges due to its dual nature as both a retail space and a working office environment. Located in the heart of a bustling commercial district in Shanghai, the intrusion of exterior noise was a major concern. Ensuring sound insulation from the noisy surroundings was essential to preserve the serene brand experience. Additionally, the store’s multifunctional layout — combining retail, exhibition, and office zones — required differentiated acoustic performance targets. While the shopping area needed to remain immersive and engaging, the office and exhibition spaces demanded quieter environments conducive to employee focus and productivity. Adding complexity, the sound system in the office area also needed to be strategically integrated to mask residual noise and reinforce TSUBO’s brand identity. Each zone required a tailor-made acoustic approach to strike the right balance between customer experience and operational efficiency.

Our mission was to support TSUBO and French House’s interior designers from the earliest stages of the project to ensure that acoustic engineering became an integral part of the space planning. The goal was to create a LEED-certified retail environment that would deliver not only on aesthetic and environmental standards, but also on acoustic comfort. We began by studying the acoustic context and zoning requirements, identifying the specific noise control goals for each space. Special attention was given to designing solutions that respected the visual language of the brand, incorporating discreet materials and techniques. Our team calculated the appropriate treatments for façade insulation, reverberation control, and background noise masking, all while maintaining alignment with the sustainability and interior design criteria. Every solution was designed to be both technically effective and visually harmonious with the store’s natural look.

The result is a beautiful and serene flagship retail space that blends immersive customer experience with staff well-being. The use of targeted acoustic insulation effectively blocks out urban noise, while thoughtful interior treatments deliver a calm, inviting atmosphere for visitors. In the office zone, the controlled soundscape promotes productivity and focus, with the added benefit of masked background noise enhancing immersion and comfort. Through close collaboration and early involvement, we contributed to a design that fully supports TSUBO’s brand identity and retail goals. The store’s LEED certification reflects not only environmental performance but also its commitment to user well-being — and sound comfort was key to achieving both.

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